Founder of BrandOps
Rajesh Kumar
AI Marketing Leader · Demand Gen + AI Agents + Automation · 18 Years · $200M+ Pipeline
About
Revenue-focused marketing leader turned AI operator
I am a revenue-focused marketing leader with 18 years of demand generation and GTM experience across B2B/B2C/D2C tech — DevOps, ETL, EdTech, InsurTech, and SaaS.
Currently, I am building AI-powered marketing systems at BrandOps, my own AI automation and agent-building consultancy. I combine deep demand generation expertise with agentic AI, RAG, MCP, prompt engineering, voice AI, and workflow automation to create intelligent, scalable growth engines.
My core focus: transforming marketing from a cost center into a predictable revenue function — across organic growth, paid acquisition, PLG, lifecycle, and AI-driven discovery.
I built BrandOps because I wanted a workspace where research, AI assistance, and review-first judgment come together — so solo operators can publish faster without losing their voice.
Where I focus
Demand generation
Repeatable lead engines across SMB and enterprise motions.
Go-to-market strategy
Aligned product, marketing, and sales around the right buyer and channel.
AI-assisted content
Uses AI for speed, never as a replacement for judgment or voice.
Personal-brand systems
Turns one research session into a week of citable, review-gated content.
Revenue Impact
Numbers that speak
Business pipeline influenced through organic growth & demand gen programs
Annual ARR impact generated across B2B SaaS & technology orgs
Organic revenue scaled
Attributed pipeline from 150+ landing pages launched at Devtron
YoY inbound pipeline growth delivered at Devtron
MQL-to-SQL conversion improvement
Organic traffic & SQL generation increase
A/B and multivariate growth experiments executed
Experience
Building growth engines since 2008
Senior AI Marketing Leader · AI Automation & Agent Builder
BrandOps · Bengaluru, India
- Build and operate AI-powered marketing systems for B2B SaaS, consultancies, and service businesses.
- Deliver AI SDR/outbound engines, inbound support + lead capture, WhatsApp automation, AI SEO/content/social agents, and voice AI.
- Recent proof point: digital patient experience for Homeopathic Humanity Health Care — website + AI support agent + appointment booking + WhatsApp routing.
Sr. Director – Growth Marketing
Devtron Inc. · Gurugram, India
- Delivered 3.2X organic session growth and 68% YoY inbound pipeline growth.
- Launched 150+ landing pages generating $1.2M in attributed pipeline.
- Improved organic-to-demo conversion by 35%; built PLG onboarding that lifted activation by 42%.
Director – Organic Growth
Hevo Data · Bengaluru, India
- Increased organic traffic by 55% YoY; improved MQL-to-SQL conversion from 18% to 29%.
- Contributed $2M+ incremental revenue and generated 40% of overall new business pipeline.
Director of Search Marketing
Reliance Jio Embibe · Bengaluru, India
- Achieved 120% YoY organic traffic growth; supported platforms with 10M+ MAU.
- Improved conversion rates by 33%; contributed to 5M+ app downloads.
Earlier Career
Coverfox Insurance · Cvent · Volano Entertainment · Yaantra · TheSqua.re · India / Global
- 8+ years at Cvent across Sr. Search Analyst and Team Lead roles; 300+ A/B tests improving lead gen by 81%.
- Managed SEO, SEM, PPC, affiliate, social, and content marketing across US, UK, EMEA, and APAC.
- InsurTech, e-commerce, and B2B/B2C growth engine experience.
AI & Automation
AI-powered growth systems I build
AI agents and automation as the execution layer — not a replacement for strategy, but a multiplier for execution velocity.
AI SDR & Outbound Engines
Automated research, personalization, and outreach workflows using LLMs and n8n.
Inbound Support Agents
AI chatbots and assistants for lead capture, qualification, and customer support.
WhatsApp Automation
Appointment booking, routing, and conversational customer experiences.
AI SEO & Content Engine
RAG-based research, prompt-engineered content, and agentic social media workflows.
Voice AI
Conversational voice agents using Vapi, ElevenLabs, and Twilio integrations.
AI Products 0→1
MVP to production using Next.js, Vercel, Supabase, OpenAI, and Python.
Core Skills & Tools
The toolkit behind the work
Get in touch
Let us build your AI growth engine
I advise founders, trainers, and consultants on demand generation, GTM, and building a personal-brand content system.