Rajesh Kumar
August 5, 2026Founder, BrandOps
Use this cheat sheet to build a five-slide LinkedIn carousel from any single research topic.
The five-slide structure
| Slide | Purpose | Max words | What to include |
|---|---|---|---|
| 1 | Hook | 12 | The change and why it matters right now |
| 2 | Cause | 20 | What drove the change |
| 3 | Implication | 25 | What it means for your specific audience |
| 4 | Action | 20 | One concrete step the reader can take |
| 5 | Follow | 15 | One line + a connection or comment prompt |
Slide-level rules
- Total carousel copy should be under 100 words.
- One idea per slide.
- Use short sentences. No paragraphs.
- Avoid jargon unless your audience expects it.
- Every claim must tie back to a source from your research step.
Design rules
- Use one consistent template.
- Keep background simple so text stays readable on mobile.
- Limit each slide to one accent color.
- Use the same font pairing across all five slides.
Pre-publish checklist
- The hook is clear in the first 3 seconds.
- Every claim has a source.
- The action step is specific, not generic.
- The follow slide asks for a low-friction response.
- Images are high-resolution PNGs.
- The tone matches your personal brand.
Quick formula
Slide 1: [Trend or change] is happening.
Slide 2: It was caused by [driver].
Slide 3: This means [audience] will face [outcome].
Slide 4: Do this: [specific action].
Slide 5: Want more? Follow or comment below.
Download or bookmark this page and use it every time you build a carousel.
Related in Cheat Sheets
Try it in BrandOps
These workflows are built into the BrandOps content workspace. Pick one to see how research turns into a ready-to-review asset.